Bloodgroup - Dry Land [AdP Records Promo]

The next big thing to emerge from Icelands buzzing music scene is a band named Bloodgroup which have released their recent and second album on august 19th via AdP Records for the german / european market. Originally released on that tiny volcanic island in 2009 "Dry Land" contains a bunch of eleven tracks amalgamating the sounds of modern dance music, Indie and Pop in a clearly radio and mainstream friendly but never sell-out way. In their very best moments their sound might be described to those who aren't that deep into music as a mixture of a melancholia-driven Madonna in her best days and the updated SynthPop of the widely appreciated Hurts-outfit whilst those who are involved deeper recognize a special, maybe icelandic touch in the use of cinematic violin arrangements and the slightly alienated feel to the vocals. File under: Advanced Quality Pop.